Jun 19th 2017

3 Ways Spelling & Grammar Mistakes Can Impact Your Bottom Line

3 Ways Spelling MistakesGuest post: Written by Brittney Mayer on  June 19, 2017

Although the growth of digital communication — and its rabid love of acronyms and emoji — may be contributing to the erosion of the niceties of English spelling and grammar, they ain’t dead yet. Proper punctuation and correct spelling are still encouraged, if not downright expected, in a variety of areas, and is particularly important in the world of business.

Indeed, whether you work for a multimillion-dollar conglomerate or hundred-dollar startup, quality communication skills are key — and that includes more than the ability to make your point in 140 characters or less. Knowing where to place your commas, whether you mean “to,” “too,” or “two,” and when to “i” before “e,” can go a long way toward making a professional impression.

On the flip side, even simple spelling and grammar errors can be instant warning signs to everyone from your managers and employers to clients and customers. At worst, small errors can turn into expensive mistakes. Even at best, poor spelling and grammar can cause you to appear sloppy or unorganized, leading customers to lose trust in your brand and employers to second-guess your potential success in their company .

1. Spelling Errors Can Stand Between You and Your Dream Job
In addition to making you look bad on the job, spelling and grammar errors can prevent you from even getting a job in the first place. One study found that 50% of hiring managers consider spelling and grammar mistakes to be the biggest red flag on a résumé or CV — more than unexplained gaps or even job hopping.

This is especially true in the modern era, where you can use a comprehensive spell-checker, like Ginger Page, to do a thorough check of your résumé in minutes. Platforms like Ginger can find not only basic spelling errors but many of the more complex spelling and grammar issues that can stop your résumé from shining, meaning there’s no excuse for careless errors.

And checking over your materials includes going through your digital assets, such as your personal website, online portfolio, or LinkedIn page, as well. That’s right, only a scant 4% of recruiters don’t use social media as a resource when evaluating and engaging potential talent.

Thankfully, as easily as you can put together a killer digital résumé with the drag-and-drop functionality of many of the best free website builders, you can just as easily check your content with the Ginger browser extension. Ginger can find everything from missing punctuation to misused homophones to ensure your résumé makes the right impression.

2.Poor Communication Skills Can Put the Brakes on Your Promotion
Of course, those who already have their dream jobs aren’t past the point of spelling and grammar expectations. No matter what your occupation, chances are it involves at least some communication with your bosses and co-workers — communication that may have more of an impact on your bottom line than you realize.

In fact, one study of the LinkedIn profiles of 100 professionals showed a direct tie between communication skills and job advancement. Not only did the study find that those with fewer grammatical mistakes on their profiles tended to have more promotions but also tended to obtain higher positions. If you consider each promotion to come with a modest 5% salary raise, your writing errors could be costing you thousands.

So, even if you struggle with when and how to use a semicolon, or whether something is “affected” or “effected,” you can (and should) still make the effort to produce clean correspondence. While this could mean spending a little quality time with your old English textbook, you’ll likely be better off spending some time with Ginger.

With Ginger as a part of your web browser, you can check for spelling and grammar mistakes in every email and report you send out. This will ensure you never accidentally tell your boss to “meat” a client at the airport.

3. Bad Grammar Can Give a Poor Brand Impression
Furthermore, spelling and grammar mistakes won’t just prevent you from excelling in someone else’s business — they can cost your own business a good deal of money, as well. Whether on your company’s website, marketing materials, or in-store signage, incorrect grammar leaves customers with a bad impression.

For instance, a typo on your company’s latest coupon may not prevent visitors from using it, but that mistake can certainly detract from your overall message — and, of course, be mocked on social media forever. Imagine if the latest Kohl’s ad offered a discount on “sweeters” or “skarfs” — the resulting tweets and posts would likely be about the embarrassing typo, not the discount.

Those mistakes can even drive customers away entirely. A study of over 1,000 UK consumers found that many people consider spelling and grammar errors to be the biggest brand turn-off. The results revealed that 59% of respondents said they would not use a company with obvious spelling or grammar mistakes on its website. And a whopping 82% would not trust a company that had not translated its content correctly into English.

Even your search engine rankings can be affected by the lack of proper editing, as today’s algorithm-powered search engines use content quality as a ranking factor. Both Google and Bing have made statements suggesting that pages full of typos and grammatical mistakes will fall lower in the rankings than their spell-checked competitors, so it will likely behoove you to let Ginger take a look before you publish.

Improve Your English to Improve Your Bottom Line:
 Although many of us are prone to using acronyms and casual language in our daily texts and emails, the lack of quality proofing in our business correspondence can have bigger impacts on our bottom lines than most people realize. Everything from getting your dream job to landing your dream customer can be influenced by the quality of your spelling and grammar, so always be sure to check — and double check — your writing.

Brittney is a Contributing Editor for Digital Brands, Inc., where she uses her extensive research background to develop comprehensive guides and in-depth company profiles for BadCredit.org and CardRates.com. Brittney specializes in translating complex ideas into readable, engaging content for B2C and B2B audiences.


Jun 14th 2017

Kodak Moments

Kodak Moments

Written by Malki Ehrlich on June 14, 2017

Everyone has had a “Kodak moment”, and the lucky ones have actually been able to capture this moment on film or print. As the #KodakMoment hashtag sweeps across the Internet, I can’t help but wonder if anyone knows where the term actually comes from?

Kodak Moments – What are those?
As many of us remember, the Eastman Kodak Company (referred to simply as Kodak) filed for bankruptcy in 2012; a clear fallen victim of the advanced camera revolution. However, the Kodak name still rings true for another cohort of picture takers who boastfully brag of catching the highly illusive “Kodak moment”.

Kodak’s slogan grasped its huge following of people in the 1980s when TV commercials utilized the term: “These are the occasions. Kodak moments”.

How is this expression used nowadays?
The expression is currently used when snapping a photograph of somebody at a specific moment that will never be forgotten or at an especially memorable location. The recently added definition in Oxforddictionaries.com is defined as: “an occasion suitable for memorializing with a photograph”.
In true Oxford style, the term was added to their online dictionary once it began to rise in its utilization via web-based networking media… before then, you just had to be old(er), to know what it meant!

Examples of its usage:

  • I love the pool, it’s always full of Kodak moments, as swimmers, dive, swim and test their limits.
  • You should have seen my son give that speech, now that was a Kodak moment!
  • I captured that Kodak moment on my iPhone, just as the two runners crossed the finishing line almost simultaneously.
  • My sister’s wedding was full of Kodak moments.

Occasionally, this expression is utilized ironically when one is attempting to state that a thought or notion is outdated, out of style, or insignificant.
Example: “Goodness gracious, wearing torn pants is so Kodak!”

Send us your Kodak Moment!

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Jun 12th 2017

8 Cover Letter Writing Mistakes That Might Be Ruining Your Career


cover letter

Guest post: Written by Gloria Kopp on June 12, 2017

While a lot of people pour time and effort into their CV, they neglect to apply the same levels of dedication to their cover letter. It can seem arduous to write a different letter for every single job you apply for, and many people instead write something generic, and that is not how you stand out from the crowd. In other instances, people simply don’t know what employers are looking for on cover letters, and miss out on important points. The following 8 mistakes should be avoided at all costs:

1. Appearing Immature
You may need to create a new e-mail address, as having some inappropriate ‘princesshellokittydoll.xx@hotmail.com’ contact details could make you seem like an inappropriate candidate for a professional company.

2. Not Making Sure Your Contact Details Are Up To Date
If you’ve changed your mobile number or address in the last few years, make sure it’s updated on your CV, as otherwise you could get the job, but never hear from the employer, and lose out someone else.

3. Causing Technical Difficulties
If you have used a program that’s not typical for your cover letter, and your potential employer can’t easily open it on their computer, chances are they’ll simply move on to someone whose application they can see. Don’t make yourself hard to find.

4. Not Proofreading or Editing Your Posts
Sending in a cover letter that’s been written in a rush and is full of errors and sloppy grammar is the easiest way to end up in the trash pile of a HR manager’s desk. The Ginger Software is great for making sure that you cover letter is flawless, and a HR manager can just focus on your amazing content. Try it if you want to make sure that you have a solid writing style, and access to a thesaurus and comprehensive grammar checker

5. Using Filler Content
No employer wants to have to sift through your cover letter to find good content; instead your great qualities should jump off the page and be crystal clear to any good employer. Don’t write nonsense just to make your content longer.

6. Not Backing Up Claims
Everything you assert about yourself in your cover letter should be backed up by facts that the HR managers can double check. You can’t claim to have a skill or talent without showing where you gained it, or giving an example of when you put this skill into action.

7. Not Adapting the Letter for Different Jobs
While you may be able to send the same CV or resume out for every job and still have some success, that is not the case for your cover letter. It may take you more time, but you do need to customize every cover letter you send to make sure you address the exact specifications of the job.

Finding a job in today’s market is tough – don’t make it tougher by making the above mistakes on your cover letter.

Gloria Kopp is a digital marketer and an elearning consultant from Manville city. She graduated from University of Wyoming and started a career of a business writer and an educator, now she works as a tutor at Custom essay writing service company. Besides, she is a regular contributor to such websites as Engadget, Academized, Huffingtonpost etc


Jun 5th 2017

Ginger Software New Affiliate Program

Affiliate Program Ginger

It’s official! Ginger Software new affiliate program is ready, for desktop users, and our affiliates are already benefiting from it.

What makes Ginger’s affiliate program stand out is Ginger’s diverse target audience, which gives affiliates countless earning opportunities and endless ways of promoting it. Ginger’s targets a broad audience of professionals, students, bloggers, beginner and seasoned writers, foreign speakers, and natives alike; helping all of them in creating compelling and error-free.

This is how the Ginger Software’s affiliate program works: all you have to do is simply implement the affiliate link on your website and attract your users to it. From that point on, if the new customer clicks, then purchase Ginger software and joins Ginger’s happy family of writers, you get paid a handsome share! That’s it!

Our new payout plans offer you a competitive commission rate, together with a generous bonus program and unlimited room to grow. The equation is simple: You provide quality traffic and users, and we are happy to pay you in exchange.

Think you can be a successful Ginger’s affiliate? Just click this link to sign up and let’s get started!
You are also welcome to write us with any questions or ideas to affiliates@gingersoftware.com

Malki Ehrlich, Ginger Software



May 14th 2017

4 Résumé Red Flags that May Cost You the Interview

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