Jun 14th 2017

Kodak Moments

Kodak Moments

Written by Malki Ehrlich on June 14, 2017

Everyone has had a “Kodak moment”, and the lucky ones have actually been able to capture this moment on film or print. As the #KodakMoment hashtag sweeps across the Internet, I can’t help but wonder if anyone knows where the term actually comes from?

Kodak Moments – What are those?
As many of us remember, the Eastman Kodak Company (referred to simply as Kodak) filed for bankruptcy in 2012; a clear fallen victim of the advanced camera revolution. However, the Kodak name still rings true for another cohort of picture takers who boastfully brag of catching the highly illusive “Kodak moment”.

Kodak’s slogan grasped its huge following of people in the 1980s when TV commercials utilized the term: “These are the occasions. Kodak moments”.

How is this expression used nowadays?
The expression is currently used when snapping a photograph of somebody at a specific moment that will never be forgotten or at an especially memorable location. The recently added definition in Oxforddictionaries.com is defined as: “an occasion suitable for memorializing with a photograph”.
In true Oxford style, the term was added to their online dictionary once it began to rise in its utilization via web-based networking media… before then, you just had to be old(er), to know what it meant!

Examples of its usage:

  • I love the pool, it’s always full of Kodak moments, as swimmers, dive, swim and test their limits.
  • You should have seen my son give that speech, now that was a Kodak moment!
  • I captured that Kodak moment on my iPhone, just as the two runners crossed the finishing line almost simultaneously.
  • My sister’s wedding was full of Kodak moments.

Occasionally, this expression is utilized ironically when one is attempting to state that a thought or notion is outdated, out of style, or insignificant.
Example: “Goodness gracious, wearing torn pants is so Kodak!”

Send us your Kodak Moment!

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Jun 12th 2017

8 Cover Letter Writing Mistakes That Might Be Ruining Your Career


cover letter

Guest post: Written by Gloria Kopp on June 12, 2017

While a lot of people pour time and effort into their CV, they neglect to apply the same levels of dedication to their cover letter. It can seem arduous to write a different letter for every single job you apply for, and many people instead write something generic, and that is not how you stand out from the crowd. In other instances, people simply don’t know what employers are looking for on cover letters, and miss out on important points. The following 8 mistakes should be avoided at all costs:

1. Appearing Immature
You may need to create a new e-mail address, as having some inappropriate ‘princesshellokittydoll.xx@hotmail.com’ contact details could make you seem like an inappropriate candidate for a professional company.

2. Not Making Sure Your Contact Details Are Up To Date
If you’ve changed your mobile number or address in the last few years, make sure it’s updated on your CV, as otherwise you could get the job, but never hear from the employer, and lose out someone else.

3. Causing Technical Difficulties
If you have used a program that’s not typical for your cover letter, and your potential employer can’t easily open it on their computer, chances are they’ll simply move on to someone whose application they can see. Don’t make yourself hard to find.

4. Not Proofreading or Editing Your Posts
Sending in a cover letter that’s been written in a rush and is full of errors and sloppy grammar is the easiest way to end up in the trash pile of a HR manager’s desk. The Ginger Software is great for making sure that you cover letter is flawless, and a HR manager can just focus on your amazing content. Try it if you want to make sure that you have a solid writing style, and access to a thesaurus and comprehensive grammar checker

5. Using Filler Content
No employer wants to have to sift through your cover letter to find good content; instead your great qualities should jump off the page and be crystal clear to any good employer. Don’t write nonsense just to make your content longer.

6. Not Backing Up Claims
Everything you assert about yourself in your cover letter should be backed up by facts that the HR managers can double check. You can’t claim to have a skill or talent without showing where you gained it, or giving an example of when you put this skill into action.

7. Not Adapting the Letter for Different Jobs
While you may be able to send the same CV or resume out for every job and still have some success, that is not the case for your cover letter. It may take you more time, but you do need to customize every cover letter you send to make sure you address the exact specifications of the job.

Finding a job in today’s market is tough – don’t make it tougher by making the above mistakes on your cover letter.

Gloria Kopp is a digital marketer and an elearning consultant from Manville city. She graduated from University of Wyoming and started a career of a business writer and an educator, now she works as a tutor at Custom essay writing service company. Besides, she is a regular contributor to such websites as Engadget, Academized, Huffingtonpost etc


Jun 5th 2017

Ginger Software New Affiliate Program

Affiliate Program Ginger

It’s official! Ginger Software new affiliate program is ready, for desktop users, and our affiliates are already benefiting from it.

What makes Ginger’s affiliate program stand out is Ginger’s diverse target audience, which gives affiliates countless earning opportunities and endless ways of promoting it. Ginger’s targets a broad audience of professionals, students, bloggers, beginner and seasoned writers, foreign speakers, and natives alike; helping all of them in creating compelling and error-free.

This is how the Ginger Software’s affiliate program works: all you have to do is simply implement the affiliate link on your website and attract your users to it. From that point on, if the new customer clicks, then purchase Ginger software and joins Ginger’s happy family of writers, you get paid a handsome share! That’s it!

Our new payout plans offer you a competitive commission rate, together with a generous bonus program and unlimited room to grow. The equation is simple: You provide quality traffic and users, and we are happy to pay you in exchange.

Think you can be a successful Ginger’s affiliate? Just click this link to sign up and let’s get started!
You are also welcome to write us with any questions or ideas to affiliates@gingersoftware.com

Malki Ehrlich, Ginger Software



May 14th 2017

4 Résumé Red Flags that May Cost You the Interview

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May 9th 2017

Why Has English Grammar Changed?

Why Has English Grammar Changed?

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