Jun 25th 2019
Guest post written by Frank Hamilton.
Every business person should remember one thing and one thing only: communication is the foundation of everything. If you look at any kind of business or any small detail of the processes that go behind the scenes, you will quickly realize that proper communication is what lets us convey information coherently and do our corresponding jobs effectively.
Consequently, being good at communicating, which means being good at the language you are using for it, is the key to being a good businessman or businesswoman. Here are ten reasons why improving your English is important for your business environment.
- English Is the Language of the World, the Internet, and Pop Culture
English is perhaps the most important language in the world. Most major industries such as media, banking and finance, agriculture, information technologies, pharmaceuticals, and others rely on English on a daily basis.
English also dominates the Internet, and that’s a fact. Even though the number of Spanish and Chinese speakers is growing at an insane speed, English remains the language used by the majority of the world’s population.
Moreover, English has now become the universal language of pop culture. From movies to songs to memes to literature, English is the language used to create these works. People use English to share their experiences with each other and find people who understand them.
- Modern Technologies Use English
There is no denying that China, Japan, and South Korea are very advanced in terms of technology. These countries are investing tons of money into this sphere every year. Which, in turn, leads to mind-blowing developments that they contribute to industry.
On the other hand, we have North America and Europe that continue making innovations too. Believe it or not, but the information technologies sphere is still largely dominated by English. After all, the biggest market for anything from earphones to smart homes is primarily English-speaking, either as a native or as a second language.
- Going beyond Basic Standards Gives You Leverage
Nowadays, you are expected to know English. If, before, it was a nice addition to your resume, now it is practically a standard. And, even if you come from a country that doesn’t speak English, your employer will still be surprised if you don’t know the language.
This is why taking your English to a different level will give you leverage over others. If you can display your outstanding skill in it and maybe support your claim with an official document too, you might be able to impress your boss before they become your boss.
Knowing the difference between day-to-day English and business English is also very important. You must be able to switch to more professional words when dealing with colleagues or business partners.
- Communicating With Colleagues Is Crucial For Good Relationships
As mentioned above, communicating with your colleagues should be done in business English. These are not your friends or family, but people you work with which means there will be completely different relationships between you and them than between you and your loved ones.
Moreover, using the right words, while talking to people that are in higher positions than you, can help you establish good relationships with them. If you address your boss in the appropriate way and use professional terms, you are more likely to be respected by him or her.
- English Helps You Deliver Presentations and Speeches
While working in a team or with potential business partners, there will often be times when you have to make a presentation or prepare a speech. This is the time when knowing English perfectly will help you tremendously.
If you need to include translations in a different language, you can use The Word Point, a professional localization service. This can be very useful if you are making a presentation for foreign investors.
After all, such conferences or team collaborations are the time to showcase your leadership skills as well as your professionalism and eloquence.
- Travel Is Easier With English
When you go to a different country, what is the first thing you worry about? Right, understanding the locals and communicating what you need. If you can’t find a common language, there is no way you will be able to navigate their country.
Luckily enough, English has been accepted as the language tourism. So even if you are German and are visiting Italy, you will probably be expected to speak English rather than German.
But when it comes to business trips, professional English is more important than ever. If you can’t convey why your company sent you to your foreign business partners, you will simply fail on your mission.
- Good Pronunciation Equals A Good First Impression
Everyone knows the value of first impressions, especially in business. This can, either be your ticket to a new life, or your one-way trip to the slums. Making a good first impression is crucial for any leader in any industry.
So how does English play out here? Well, depending on how good your pronunciation is, you can either appear as a newbie or as a professional. And, of course, the second one is what you’d want to go for.
If English is not your native language, getting rid of the accent can also help you blend better into your environment. Besides, nobody would want to be misunderstood because of how bad they pronounced a few words.
- Business Leaders Believe That English Is Vital For Communications
As the 2018 LinkedIn survey showed, business leaders value three skills the most: leadership, communication, and collaboration. English is the foundation of each of these, and if you are not well-spoken in it, you are more likely to fail.
Knowing English well is not just about your professionalism. It is about others respecting you. By showing your expert knowledge, you can easily establish yourself as an authority and inspire trust and loyalty.
- Language Is Directly Related To Branding
When a company uses English to name their products or services, it directly influences the way people see it. Keeping documentation in English is also a way of branding as is using the language in the workplace.
Moreover, employees of a company often represent the brand even when they are not in a work environment. This means that by using proper English you indirectly increase the authority of your employer.
- English in Trade and Commerce
Last but not least, English is important for trade and commerce. Long before this language became universally accepted as a way of communication, merchants would often have to either find a translator or convey their thoughts by gestures. Now, since a lot of companies are expanding globally, they have to convert to English.
All in all, improving your English, especially your business English, will definitely help you with your job. Whether you are an office worker or the CEO of a big company, English remains the primary means of communication for everyone and it is important to know it to the best of your abilities.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education.
He also loves travelling and speaks Spanish, French, German and English.
Apr 18th 2019
Guest post written by Regine Ward.
Graduation is an event that every student anxiously anticipates. But as graduation day nears, it becomes obvious that writing a powerful and convincing speech is not as easy as it seems.
Of course, every speech should be genuine, personal and unique. However, there are tips and tricks that can be applied to any graduation speech which are gathered in the following article. So, keep reading to learn more about how you can write a memorable speech.
#1 – Consider Your Audience
When you start writing your graduation speech, you usually think about your classmates who will be listening to it. But there will also be parents, teachers, and the administration. So, your speech must be adapted to every member of your audience.
Keep in mind that students vary – some of them have honors, others – sport achievements, and some who simply struggled to finish studying. So, make your address speak to every person and consider their experiences.
For example, if you want to use some complicated words or terms, you can gently accompany them with clarifications or with more widely accessible words. This way, you will make your speech relatable to your listeners.
Also, avoid using phrases like “now we know what we are going to do in our lives,” or “we all had our best experiences here,” as these phrases might not apply to all your classmates.
#2 – Always Proofread
Finishing your speech in the nick of time, just before getting on the stage is not the best way to prepare a persuasive delivery. When you have all your thoughts organized on paper, reread your text, and make your edits. Pay attention to the logical flow of the text, transitional sentences, and repetitions. Even though your teacher or professor won’t rate your literacy, keep your speech free of grammatical mistakes, and typos as you might become confused in the process. In this case, Ginger is what you need for a backup.
If you don’t know what to talk about in your speech, or how to organize your thoughts, especially if you have no experience in writing a speech yourself, you can turn to a freelance writer from platforms like, Take My Class.
Mar 17th 2019
Guest post written by Rachel Jackson.
Handling a job interview in a foreign language can make you feel twice as anxious – not only do people naturally get nervous before a job interview, but, incorporating a foreign language, adds a whole new layer of complexity by making the situation feel extra stressful. Although it’s easier said than done, it’s absolutely possible to ace a job interview in a foreign language. It’s all about the time you spend preparing.
Tell the Truth About Your Proficiency
Getting off on the wrong foot with a potential employer by being dishonest might be a mistake you can’t come back from. If you aren’t fluent in the foreign language at hand, be honest with the company and your interviewer. Sometimes, it’s a show of good faith to demonstrate that you recognize your shortcomings and you’re eager to learn. Tell them how you intend to continue studying and refining your proficiency.
Familiarize Yourself with Niche Terminology
Get all the niche terminology that you can and make sure you understand it. Whether you found the job on a corporate website or a job board, a description of the duties, titles, and responsibilities should exist somewhere online. These niche terms are unlikely to be common knowledge if you aren’t an expert speaker of this foreign language. Making sure, that you understand special terminology before the interview, will help you communicate with grace and ease.
Rehearse Common Questions and Answers
Some questions are routine and commonplace in job interviews, no matter what language they’re being conducted in. Look these questions up and rehearse your answers. Employer review websites may mention the exact questions candidates were asked during their first interview. These questions typically probe at vital information, such as qualifications, education, career background, and why you’re drawn to the position. While, you can’t possibly prepare for everything they’re going to ask you, you’ll significantly limit the amount of time you have to think on your feet if you’re able to keep a few responses on the backburner.
Bring as Many Visual Aids as Possible
The more you can show, the less you have to explain. If you can type up documents and create presentations or example portfolios in the foreign language, you’ll have enough time to check your translations before you show them off. You won’t need to explain or scramble in the moment to get your point across. Showing, is sometimes more valuable than telling, and going the extra mile to bridge gaps in communication and transcend language barriers, will show your commitment to securing the position.
Spend Extra Time Speaking the Language
If you haven’t spoken the language aloud in a very long time, you’re going to wind up warming up in real time. Start thinking in the language a few days before the interview. Make an effort, when appropriate, to speak your thoughts aloud. If the language is very different from your native tongue, the accent may be contrary to the way you’re usually speaking. Without a proper accent, the things you say may be difficult to understand or not make sense. Immerse yourself in the other language. If you can watch a TV show or listen to music where the foreign language is spoken, you’ll keep everything fresh in your mind.
It’s never too early to start preparing for a foreign language job interview. The more you practice, the better off you’ll be. Worse case scenario, you can always equip your phone with a live translation app that will help you get through the harder parts.
Rachel is a mother of 2 beautiful boys. She loves to hike and write about travelling, education and business. She is a Senior Content Manager at Brighter Finance – a place where you can learn how to manage your finances.
Mar 12th 2019
Written by Malki Ehrlich on December 29, 2016
It’s the holiday season and people are getting together, swapping gifts, and sending “Thank You” notes to one and all. So, how do you respond? Do you reply with “Your Welcome” or “You’re Welcome”?
People often make the mistake of writing Your Welcome when it should be You’re Welcome! Since they both sound the same, it’s easy to make such an error. A good way to remember is to use “you’re” when it’s appropriate to say “you are”.
Let’s take a look at some comparisons:
Examples: “Yоur flу іѕ open.” “You’re making things very hard fоr me.”
Examples: “I lіkе уоur shoes.” “Yоu’rе the lоvе оf mу lіfе”.
Mеаnіng: “Your” means “bеlоngіng tо уоu”. “Yоu’rе” іѕ a combination of “уоu аrе”.
Is it a Noun or a Pronoun?
“Your” is a possessive pronoun such as Your Cat, Your House, etc. It is always followed by a noun such as Cat or House. Since it is possessive by nature, it never has an apostrophe with it.
Here’s two more exаmрlеs of Yоur Welcome vs. Yоu’rе Welcome that will help us understand this better:
Correct usage of ‘You’re’.
“I think your more than qualified for that position”. That’s saying “I think you more than qualified for that position”. The grammar is wrong because it does not make any sense. The sentence should be “I think you’re more than qualified for that position”.
Correct usage of ‘Your’.
“You’re hair is the loveliest shade of red”. What you are saying is: “You Are hair is the loveliest shade of red” which is obviously the wrong use of the word. The correct usage should be “Your hair is the loveliest shade of red”. A contraction is never followed by a noun such as Hair.
The Ginger Software Team
Mar 10th 2019
Are you looking for new ways to improve your English communication skills?
Here are 3 easy ways:
1. Listen to English Speaking Shows
Find an interesting TV show, radio show, or even podcast that you can listen to both at home and on the go. Spend as much of your downtime as possible listening to spoken English. ITunes offers a great variety of hour long podcasts that you can directly download to your mp3 player. Listening to spoken English will help you improve your improve your vocabulary, learn better sentence structure and make learning the correct pronunciation of difficult words even easier.
2. Start A Blog
Use your hobbies, field of study or career path to help you learn English. While you may have a solid foundation in reading, writing and speaking in English, there will be many words that are specific to your hobbies, studies or career that will not come up in everyday conversations or during your English classes. To master these interest specific words, try writing a regular blog about subjects related to your field of study, interests or career path. Even if you are just summarizing articles in English, you will quickly become familiar with the English translations of words that you are already familiar with your native language.
3. Use Ginger’s English Personal Trainer
Ginger’s English Personal Trainer keeps track of the mistakes that you make while writing both in MS Office and online in your browser and uses these errors to determine which are your weakest areas of English. Ginger will present you with personalized lessons based on your weak areas to help you fix your problematic areas of English. Download Ginger’s Personal Trainer HERE!