Does bad grammar matter in business blogging?

Mar 29th 2017

Does bad grammar really matter in business blogging

A blog topic can be attractive and easy to comprehend, but with some grammatical errors. Does this really affect the blog traffic and annoy its readers? Or is it the case that if the subject you are blogging about is unique and your writing is clear, the grammar makes no difference?

The commonly held belief is that blogging allows a more casual kind of writing, and therefore bad grammar is relatively more accepted.

After researching the topic, my conclusion is that the answer is both yes and no. For almost any topic, bad grammar will make your post stand out as poorly written compared to competing posts on the subject. This will reflect badly on how well you are perceived as a professional in your industry.

In the rare case you have truly discovered the ideal market that no one else is writing about and you are writing about a unique subject, you might be able to get away with bad grammar. But even then, why would you? In order to establish yourself as a professional in an industry, you need to be well informed and valued.

Bad grammar is an indication of poor writing, absence of proofreading, and a general indifference to the quality of the output you are producing. It makes your blog post hard to comprehend and it limits your ability to express what you meant to write. What will be the consequence? Your readers will lose interest. Additionally, Google’s search algorithm will eventually recognize the content with the grammar mistakes and will rate your website according to the level of the written content.

My suggestions for improvement of bad grammar:

  • Before you write another sentence, get yourself a copy of The Elements of Style by William Strunk Jr, and read it cover to cover (it’s short so don’t be worried).
  • Use an online grammar checker to review your content.
  • Ask a friend who is good in grammar to proofread the content you’ve written and point out the three examples of bad grammar and/or your major pitfalls (things you consistently get wrong).
  • Turn these examples or pitfalls into a short list.
  • Work on improving your grammar by reviewing every new post with your list next to your blog to remind you what you’re looking for.
  • Repeat after a month or two.

If you had any doubts about the impact that bad grammar may have on your bottom line, consider the following survey published by Standing Dog Interactive— which found that 58% of the users were “considerably” annoyed by the presence of copy errors, with one respondent volunteering: “If… I see a grammatical error, I’ll leave without purchasing a thing” Nuff said?!

Malki Ehrlich. Ginger Software

Speak vs Talk

Mar 13th 2017

When Each Should Be Used

Speak_vs_Talk (002)

 It’s often wondered when each should be used, with regard to the words “speak” and “talk”. Speaking and talking produce the same outcomes. However, their uses are not interchangeable.

A single person speaks, the action does not require any additional participants. Whereas two or more people talk; when this occurs, it is implied that a conversation is taking place.

The difference between the two words directly relates to their transitivity. Or, in other words, the grammatical object that directly follows the verbs speak and talk. If a verb needs an object (not all verbs do) then it is considered to be transitive.

Talk and its tenses are only used transitively, while speak and its tenses can stand alone or be combined with an object.

Let’s look at this table for clarification:

chart3 speak vs talk

In addition, the difference between the two words extends to their usages, regardless of a number of participants. Talk is used to describe non-formal communications. Speak is used to refer to more serious or formal interactions.

Examples of usage:


      • I need to talk to you.
      • Please, stop talking!
      • Did you talk to Jenny?
      • I’m not going away until you talk to me.


      • Feel free to speak your mind.
      • They don’t speak to each other anymore.
      • Does your boss speak from experience?
      • She started to speak, but then Dan cut her short.

Bottom line:

When describing an informal conversation, the word “talk” is used. As seen in the examples above, the use implies a multi-person interaction and has a tone of familiarity.

When referring to lectures or a person’s capability, “speak” is used. Also, as stated in the examples above, speak implies the actions of a singular individual and the word brings on a tone of seriousness.

Talk to us!
Malki Ehrlich. Ginger Software

Ginger Loves Students!

Jan 15th 2017

Ginger was built with the student in mind and we have just the deal for you:


Ginger software has proven itself to be the ultimate tool for students since 2011. Ginger is the tool that will take your term paper, essay or even your research paper to a new level of excellence. This software will help you achieve the results you are working so hard for. With Ginger Software say goodbye to spelling errors, punctuation and embarrassing grammatical mistakes.

Our software has received fantastic testimonials and recommendations from distinguished schools and universities; such as, the University of Aberdeen. Our products are helping tens of thousands of students in hundreds of schools across the world boost their scholastic achievements and improve their English skills set.

In addition to perfecting your grammar and spelling, Ginger’s advanced “Rephrase” tool analyses your text and suggests alternative phrasings which improve and liven up your text without changing the intended message. Here is an example of suggestions by Ginger’s rephrase tool as experienced by real users:


Ginger loves students and constantly strive to provide the very best service which is why we’re introducing a student package. You can now purchase the software quarterly instead of annually. You’ll have access to everything you need to produce great writings, during the time you need it instead of paying for the service during the time that you don’t; this could be  a great savings that you can put toward your summer break!

We also offer special deals and discounts to schools and other educational organizations to help them bring Ginger to more students no matter their budget. Check out our student website store for our special New Year’s offer for new and renewing subscribers.

What are you waiting for? Download your free trial now!

Malki Ehrlich. Ginger Software

Winners of Google Play Editor’s Choice Award, Todoist & Ginger, partner up to simplify, organize and get things done while messaging

Dec 7th 2015

Hey guys,

As of today, our Android Keyboard users will be able to manage, share and access their tasks and to-do lists using Todoist, the beautifully simple to-do list and task manager app.
With enabling access to Todoist’s interface directly from the keyboard, Gingers’ users can now create new to-do lists and keep track on their most important tasks, without ever leaving their messaging platform.

We are very excited about this partnership and all the benefits it will provide our users. As it will enable them to not only enjoy Ginger’s unique tools and features, but also maximize the entire keyboard experience and productiveness to go beyond standard writing and typing .

Download the latest versions of Ginger Keyboard for Android and Todoist for Android.

The Ginger Team.

Ginger Keyboard Receives Google Play Editors’ Choice Award

Oct 27th 2015


Hey guys,

We are excited to announce that Ginger keyboard for Android, received the rare and wonderful accolade of Editors’ Choice by Google Play. The Google Play Editor’s Choice award is given to apps chosen for their quality, user interface, long-term popularity and innovation. Ginger is one of the few, hand-selected, keyboard apps to have received this award.

Here at Ginger, we focus on innovation in mobile productivity by maximizing the entire keyboard experience to go beyond standard writing and typing features. Our app allows our users to open and perform actions within other apps without having to leave their keyboard. It also enables them to make the most of their idle time during messaging interactions, by reading the latest headlines, playing games or sending stickers and animated GIFs.

Upon our win, we decided to share with you some users insights based on our unique keyboard features. We analyzed our users, located in more than 170 countries, according to their usage of the various keyboard features such as games, animated GIFs, themes, emojis and more. From the data, we gathered some interesting insights we’d like to share:

  • United States is the #1 country to send animated GIFs, sending at least one every day;
  • The most popular animated GIFs sent in India, Italy and Morocco are ‘OK’, ‘YES’ and ‘KISS’, respectively; 
  • More than 50% of the Korean users enjoy playing games, with their most popular being Copter;
  • Users from Mexico prefer playing Snake, and the British users enjoy their Squash (Pong like game);
  • The Indonesian users change their keyboard theme at least once a week, making them the #1 theme changers;
  • While the most popular theme in New Zealand is Spicy Sparkin Russia, somewhat surprisingly, the most popular one is New York;
  • Brazil is the #1 country for sending stickers, and Costa Rica is the #1 country for sending emoji art;
  • And last, but not least, the Philippines users send on average more than 85 emoji each day, making them the top emoji users.

To download the latest version of Ginger keyboard for Android, please go here.

We hoped you enjoyed these insights, and if you have anything to say about our conclusions, please be free to share with us.

Ginger and the Marketing Team