New Functionality Lets Users Play Games and Flip Through the Latest Headlines Without Leaving the Messaging Interaction, Optimizing “Idle” Time
Today we introduced “Entertain” for our Android keyboard, allowing users to play games and read the latest headlines without leaving their messaging interaction.
“Entertain” enables users to maximize their productivity by keeping them amused and informed while they participate in group and one-on-one messaging threads.
Development for “Entertain” began following focus and internal data analysis that clearly presented high idle time during messaging interactions. Initially, “Entertain” will feature a mix of retro games like Squash (Pong-like) and Snake as well as newer games like 2048. These games will be available alongside content feeds featuring the latest headlines from top tier publications.
The release of “Entertain” follows last month’s introduction of “Smart Bar“, which allows the use of 3rd party apps from within the keyboard, emphasizing Ginger’s continued focus on innovation in mobile productivity by maximizing the entire keyboard experience to go beyond standard writing and typing features.
“Entertain” will be available as part of the popular Ginger Android Keyboard, which is available for free download in the Play Store, where it is one of the most popular apps in the productivity category.
“‘Entertain’ demonstrates Ginger’s mission to offer a more productive mobile experience,” said Maoz Shacht, CEO of Ginger. “With users spending increasing amounts of time messaging, Entertain offers them the opportunity to leverage lost “idle” time, enhancing the mobile messaging experience.”