How to use social media in schools

Guest post written by Harsha Goel.

59% of schools say their students use social media to solve their educational problems.
No doubt, the advancement of social media has helped every sector put their best foot forward in the market. Marketers highly acknowledge the growing importance of social media, but now, the education sector, and especially schools, have  also turned to social media platforms to share their special events, award functions, and the hard work of brilliant students with parents.

Your social media presence decides the number of conversions your website will have. We live in the era of digitalization, and social media is a useful tool for schools to stay ahead by acknowledging to parents the quality of education you provide.

No matter how many activities, parties, and gifts you distribute to students in the school, if your audience does not know about it, you are probably losing opportunities.
If you want to harness the full potential of social media but are looking for the subtle ways to understand its usage, then this post is for you. Go through each point carefully, and learn how to use social media to redefine the education system.

Stay updated:

Facebook can significantly improve the number of conversions. You can use it to establish your online presence. The number of Facebook subscribers is on the rise, and therefore, it becomes a good platform to let people know how you  differentiate from others.
Moreover, you can check out Facebook profiles of your prospects and pitch them at the right time.
Writing a post every day on Facebook keeps parents updated on the progress of students and how school is planning to make learning easier and faster.

Facilitate communication via social media platforms:

If your school never leaves a chance of guiding students on the latest topics, social media networks such as Facebook, Google Plus groups, and YouTube can help you spread the word in no time.
Moreover, you can communicate any decision, announcement, and provide useful information for teachers and students that have to be implemented quickly.
This will allow you to kill two birds with one stone. A high number of students will start paying attention to your policies, and parents will start acknowledging the efforts you put in to provide students with all the facilities they ask for.
It will even foster cross classes interactions regarding school’s function, trips, and other activities, which will further help establish unity and integrity amongst students.
Schools can use social media to reach students with important alerts through the pages they are connected to.
Engaging students will become easier for you if you will introduce hashtags into your post or any video you upload to your school’s social media profile.
From uploading datasheets to the school’s website to  guiding students on exams’ preparation, you can upload videos that can help students understand and learn faster without wasting time.
Before planning for your social media content management, I advise you to go through the functionalities of various platforms so that you can select the right platform geared to  your requirements.

Advanced learning management systems:

If comprehensive learning is your goal, you can take advantage of Learning management systems that are networking software capable of delivering educational programs to institutions.
By integrating your social media into an LMS,  you will allow students to use instant chat functions, and video calling while providing a platform where they find the latest information about their projects, tasks, tuition assignments, etc.
Having an advanced LMS with integrated social media will enable you to drive faster interactions among students. Not only will it increase the participation of students in online contests but students will also be able to easily collaborate on projects which would otherwise have taken a lot of time to complete manually.
An LMS works great at solving student and learning-related issues.  Using popular Learning management systems is important to generate a positive impact on students and staff through the system. From a career point of view,  an LMS will help children learn about the growth of the digital industry by using live conferencing systems, webinars, blogs and much more.

It helps in the research process:

The use of social media in schools will enable students to use subject monitoring tools that can help them find the latest data regarding their subjects. This will fasten the learning process, and moreover, students will stay updated on the latest technologies.
Having their profiles on learning platforms like Quora, stack exchange, etc., students can enjoy their interactions with experts worldwide while getting answers to their questions.
They can make their project reports more compelling by taking ideas from their seniors through connections on Facebook. Moreover, they can display their work on social media platforms so that other parents can know how your staff teaches students and works on their overall development.

Social media helps students in building their portfolios for their careers by enabling students to upload their completed projects to their social media profiles. This will portray the school’s standards in a better way and to a wider audience.

Caution: Though the wrong use of social media by students can upset the learning ecosystem of schools, keeping a check by using software that filters the data can prevent this to a great extent.

About author:
Harsha Goel is a writer who currently writes about technology and makes people aware of the current industry standards.