Jul 9th 2015

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“You keep saying Social Media, but what does it mean?”


Hey guys,

According to the Merriam -Webster dictionary, “Social Media is a form of electronic communication through which users create online communities to share information, ideas, personal messages and other content.”

Social media isn’t really “new.” While it has only recently become part of mainstream culture and the business world, people have been using digital media for networking, socializing and information gathering for over 30 years. From the Phone Phreaking (1950’s till Early 90’s), the Bulletin Board Systems (BBS’s 1979-1995), Commercial Online Services (1979-2001), World Wide Web (1991), ICQ (1996) to Torrents and Social Media Sharing (for example: Napster, 1999).

Regardless of how you define social media, one thing is for certain, social media has become an integral part of life, and it will continue to evolve and expand. It has revolutionized and changed the way our generation is defined.
These days you can get your daily dose of news, posts, vines and videos straight from the palm of your hand, everywhere you are through your social media. And it doesn’t end there, as it will become more integrated into both our business and personal lives as technology continues to make our devices smaller and ever-present.

If social media started as a tool to share information, today it’s mainly used for keeping up with what our friends are up to, even if they’re on the other side of the world. It has also played a big part in world events, for example, people use Twitter’s platform in order to organize protests and report events. But, let’s be honest, today most of us use Twitter to keep up with what our favorite celebrity is up to.

No doubt, the power of social media is exponential. Today there are 1.3 billion active Facebook users,  Twitter has 270 million active users that send 500 million tweets per day. And each day, 4 billion videos are viewed on YouTube (that’s 46,296 per second) and 60 million photos are uploaded on Instagram.

What’s around the corner? No one can say for sure, but this is surely just the beginning of the Social Media Era.

Liron and the Ginger Team.



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One Response to ““You keep saying Social Media, but what does it mean?””

  1. Habib Waheed on July 17th, 2017

    Social media marketing is a hotcake for today. If you can apply it to your branding and business it can give you some blessings!


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