Jul 2nd 2015

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Who will win in the final battle: Smartphone-based personal assistants, or smartphone Keyboards?


Hey guys,

We are excited to announce, that earlier this week, engadget published an article by our very own CMO Oded Llios, “Does Siri Proactive Spell the End of Keyboards?”
As keyboards are becoming more and more contextual awareness, being able to process the user’s input, integrate with other apps, and are built to maximize productivity. The possibilities of their usefulness are becoming nearly boundless.

Here are the first two paragraphs of the article:
“At last month’s WWDC, when Eddy Cue, Apple’s Senior VP of Services and Software, stepped on stage to demonstrate the powerful new capabilities of the enhanced version of Siri, he walked into his own worst nightmare. Asking the personal assistant to “play that song from Selma” Siri thought for a moment and then starting playing “Selene” by Imagine Dragons. After an awkward pause, Mr. Cue tried it again, with Siri (thankfully) getting it right on the second try. While there certainly are a number of really impressive features that Apple included in the new Siri (cleverly named Siri Proactive), Siri’s very public failure underscored one of the biggest problems that voice-enabled personal assistants still are plagued with: they just don’t get you…yet.

Now, just because they are not perfect today, smartphone-based personal assistants – from Siri to Google Now and Microsoft’s Cortana – have dramatically improved over the last several years. In fact, they have gotten so good, that we must ask ourselves: as our personal assistants become smarter and more accurate, how will this impact our reliance on written forms of communication and will there come a time that we won’t have to rely at all on our keyboards to communicate?…”

To read the full article, click here.

Liron and the Ginger Team

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One Response to “Who will win in the final battle: Smartphone-based personal assistants, or smartphone Keyboards?”

  1. PAMELA PRINCE on August 30th, 2015



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