Learn About Ginger Software

The Team

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Maoz Shacht


Maoz, who joined Ginger in 2013, is an accomplished high-tech executive with a proven track record of successfully leading companies into new domains and markets. As the CEO of the company, Maoz has his hand in everything from product planning to mobile and growth strategies. Since joining Ginger he has focused his efforts on cementing Ginger's position as a high-value, global product used daily by tens of millions of people to enhance their written communications.

Maoz came to Ginger from ooVoo, a top 100 App with over 90 million users, where he focused on building products and enabling fast growing service, eventually managed the company's entire Products and Technology groups. Prior to ooVoo he was the CTO at Coolvision, where he managed the company's product development, operations and R&D. Before that Maoz held a variety of senior positions at some of the world's preeminent companies.

Maoz holds an M.E. degree in systems engineering and B.Sc. degree in information systems engineering.

David (Dudu) Noy


Dudu is a seasoned marketing and interactive media expert, with over 20 years of experience in designing and marketing first class products for mass consumer communities. Dudu lives and breathes the pulse of the internet; there is nothing he loves more than finding innovative ways of growth-hacking Ginger’s various distribution channels, and spreading the word about Ginger’s revolutionary products which have already been downloaded by millions of users worldwide.

Dudu joined Ginger in January 2012 and from day-one has focused Ginger's mission on becoming a world-class freemium product company – to provide real value to Ginger's ever-growing free user community, while simultaneously generating revenue from premium users.

As a graduate of Computer Science and Cognitive Psychology from the Interdisciplinary Program for Outstanding Students at Tel Aviv University, Dudu takes a holistic view to marketing by always considering both the analytical and psychological aspects of things. He sees Ginger as a "magical machine, that algorithmically leverages the power of the internet to deliver a sensation of effortless confidence when writing English".

Before Ginger, Dudu led the product team at Taboola.com (>100M Monthly Users) and before that he led the product team at Metacafe.com (>50M Monthly Users). Dudu also teaches Product Management and Interactive Media at the Interdisciplinary Center Herzliya (IDC), one of Israel's premier academic institutions.

Alex Ben-Ari

Vice President, R&D

Alex Ben-Ari has 13 years of experience in software engineering, architecture and management of software development processes. In his previous position, Alex managed the software development unit in Rosetta Genomics, where he led a large scale effort of developing and executing distributed machine learning algorithms on very large amounts of genomic data. Alex has a special passion and expertise in agile software development practices and processes and has successfully introduced and cultivated them in multiple development environments over the years.

Guy Melamed

Vice President, Products

Guy is a veteran digital media professional and a serial entrepreneur with a wealth of experience in the fields of business, product and design. Guy personifies his profession; a knack for integrating minimalist elegance with intuitive functionality enables him to coat Ginger's extremely complex, technologically-advanced products in a sleek, innovative design with an easy-to-grasp, smooth user-experience.

Guy joined Ginger to develop high-value, mass-consumer products, promote brand awareness and meet fast-changing market needs. His efforts have enabled a multi-platform, revolutionary product strategy that challenges accepted conventions in everything from usability and branding to user-experience and everything in between.

Before Ginger, Guy led the Product and Solution design at Time To Know, a high-tech start-up delivering breakthrough solutions for today's teacher-led digital classroom. Prior to joining Time To Know Guy advised international high-tech firms on innovation and products. Before that, he held positions in the film, television and arts industries including CEO of an arts & technology center (The Lab) and CEO of an award-winning cultural incubator. Over the course of his career Guy has been both in front of and behind the camera in numerous film and digital media projects.

Guy graduated from the University of Amsterdam with an MA in Communication Science & Film and is trilingual in Hebrew, Dutch and English. In his free time Guy likes to do extreme sports in exotic locations.

Ginger's team is comprised of a close-knit group of smart, young internet visionaries. Each member brings his, or her, own unique skill set to the Ginger offices to help remove language barriers and improve communication throughout the world.

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