May 14th 2017

4 Résumé Red Flags that May Cost You the Interview

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May 9th 2017

Why Has English Grammar Changed?

Why Has English Grammar Changed?

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Apr 24th 2017

Per Se

Per Se

Written by Malki Ehrlich on April 24, 2017

What does “per se” mean?
Per se is a Latin expression regularly used in conversational English. It means “in itself”.

How is “per se” utilized as a part of a sentence in English?
When used, the sentence structure, usually resembles the example below:
“Your action might not break it, per se, but it could ruin it”

Examples in use:

  • I’m not a teacher, per se, but I do educate.
  • Chimpanzees aren’t the safest pet, per se, but mine hasn’t killed me yet.
  • The research demonstrates that vaccinating infants does not cause autism, per se, but may have other side effects.
  • Professional researchers agreed that co-sleeping with babies does not put them in danger, per se, however it isn’t altogether healthy.

The phrase is also typically used as a part of legal expressions; to describe an occasion in which there is an assumption of innocence. However, more often in English, the term per se is misused as a way to conclude a sentence, perhaps by those who are not aware of its origin and meaning, yet wish to sound well -spoken.

Per se may also refer to:
(Source: wiki)
Per se (Latin), a Latin phrase meaning “by itself” or “in itself”.
Illegal per se, the legal usage in criminal and anti-trust law.
Negligence per se, legal use in tort law.
Per Se (restaurant), a New York City restaurant.

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Mar 29th 2017

Does bad grammar matter in business blogging?

Does bad grammar really matter in business blogging

A blog topic can be attractive and easy to comprehend, but with some grammatical errors. Does this really affect the blog traffic and annoy its readers? Or is it the case that if the subject you are blogging about is unique and your writing is clear, the grammar makes no difference?

The commonly held belief is that blogging allows a more casual kind of writing, and therefore bad grammar is relatively more accepted.

After researching the topic, my conclusion is that the answer is both yes and no. For almost any topic, bad grammar will make your post stand out as poorly written compared to competing posts on the subject. This will reflect badly on how well you are perceived as a professional in your industry.

In the rare case you have truly discovered the ideal market that no one else is writing about and you are writing about a unique subject, you might be able to get away with bad grammar. But even then, why would you? In order to establish yourself as a professional in an industry, you need to be well informed and valued.

Bad grammar is an indication of poor writing, absence of proofreading, and a general indifference to the quality of the output you are producing. It makes your blog post hard to comprehend and it limits your ability to express what you meant to write. What will be the consequence? Your readers will lose interest. Additionally, Google’s search algorithm will eventually recognize the content with the grammar mistakes and will rate your website according to the level of the written content.

My suggestions for improvement of bad grammar:

  • Before you write another sentence, get yourself a copy of The Elements of Style by William Strunk Jr, and read it cover to cover (it’s short so don’t be worried).
  • Use an online grammar checker to review your content.
  • Ask a friend who is good in grammar to proofread the content you’ve written and point out the three examples of bad grammar and/or your major pitfalls (things you consistently get wrong).
  • Turn these examples or pitfalls into a short list.
  • Work on improving your grammar by reviewing every new post with your list next to your blog to remind you what you’re looking for.
  • Repeat after a month or two.

If you had any doubts about the impact that bad grammar may have on your bottom line, consider the following survey published by Standing Dog Interactive— which found that 58% of the users were “considerably” annoyed by the presence of copy errors, with one respondent volunteering: “If… I see a grammatical error, I’ll leave without purchasing a thing” Nuff said?!

Malki Ehrlich. Ginger Software

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Mar 13th 2017

Speak vs Talk

When Each Should Be Used

Speak_vs_Talk (002)

 It’s often wondered when each should be used, with regard to the words “speak” and “talk”. Speaking and talking produce the same outcomes. However, their uses are not interchangeable.

A single person speaks, the action does not require any additional participants. Whereas two or more people talk; when this occurs, it is implied that a conversation is taking place.

The difference between the two words directly relates to their transitivity. Or, in other words, the grammatical object that directly follows the verbs speak and talk. If a verb needs an object (not all verbs do) then it is considered to be transitive.

Talk and its tenses are only used transitively, while speak and its tenses can stand alone or be combined with an object.

Let’s look at this table for clarification:

chart3 speak vs talk

In addition, the difference between the two words extends to their usages, regardless of a number of participants. Talk is used to describe non-formal communications. Speak is used to refer to more serious or formal interactions.

Examples of usage:


      • I need to talk to you.
      • Please, stop talking!
      • Did you talk to Jenny?
      • I’m not going away until you talk to me.


      • Feel free to speak your mind.
      • They don’t speak to each other anymore.
      • Does your boss speak from experience?
      • She started to speak, but then Dan cut her short.

Bottom line:

When describing an informal conversation, the word “talk” is used. As seen in the examples above, the use implies a multi-person interaction and has a tone of familiarity.

When referring to lectures or a person’s capability, “speak” is used. Also, as stated in the examples above, speak implies the actions of a singular individual and the word brings on a tone of seriousness.

Talk to us!
Malki Ehrlich. Ginger Software

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