Jul 16th 2015

Ginger presents: “Procrastinator, This One’s For You”


Hey guys,

So this week we decided to address those of you who usually postpone their tasks and assignments to the last minute… AKA “Procrastinators”.
A procrastinator is a person who delays or puts things off, that could (and should) be done in a timely manner. The word comes from the Latin verb ‘Procrasinare’, which means deferred until tomorrow (pro=forward, and crastinus= of-tomorrow). Procrastinators usually postpone and put off things due to laziness or carelessness. Being a procrastinator doesn’t mean you’re not a hard worker, it just mean that you have to work a little more to get past your habits.

There are 5 types of procrastinators:

  1. The Daredevil – This one starts his work only when the deadline is just around the corner. His work is always done under great pressure and usually with a lot of errors, as he doesn’t really care about the quality of it as long as it gets done.
  2. The Self-Saboteur – This one is his own worst enemy, putting obstacles in his path to stop himself from completing his work; that way he can say it wasn’t his fault. He can handle stress and does not care what others think of him.
  3. The Ostrich – Likes to stick his head in the sand and ignore his assignments, avoiding having to make decisions. He’s afraid of failure and feeling useless, and can’t handle stress at all. He’s very serious about his work and is concerned about what others think of him.
  4. The Chicken – Can’t make a decision to save his life, as there are too many choices. By the time he makes up his mind, it’s too late, causing him to feel like he may as well put things off and let someone else choose for him.
  5. The Perfectionist – He is ruled by what others think of him, and will settle for nothing less than perfection (which is impossible). He delays work until he is sure that other won’t criticize it.

Whatever type of procrastinator you are, you need to conquer your fears, stop making excuses and just go for it.

We’ll end with a lighter note, so here are some funny quotes and examples, our inner-procrastinator can relate to:

  1. “When the number of postponed tasks is rapidly growing, one needs to find a solution… tomorrow”
  2. The meaning of the word “tomorrow” is: ‘the best time to do everything you planned for today.’
  3. Nike’s logo should be ‘Just Do It… Tomorrow’
  4. “I am the best procrastinator I know. If procrastination was an Olympic Game, I’m sure I would have won the gold medal.”
  5. Procrastination is: “being very busy doing things one doesn’t need to do in order to avoid doing anything one is actually supposed to be doing.”
  6. “Maybe sometimes I procrastinate doing my work, but I’ve never procrastinated taking a nap.”
  7. “There are no limits to what you can accomplish when you are supposed to be doing something else.”

With Ginger Keyboard you can fight the “procrastination epidemic” by listing all your tasks and assignments using Any.do directly from your keyboard.
Download the latest version here.

Liron and the Ginger Team.


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Jul 9th 2015

“You keep saying Social Media, but what does it mean?”


Hey guys,

According to the Merriam -Webster dictionary, “Social Media is a form of electronic communication through which users create online communities to share information, ideas, personal messages and other content.”

Social media isn’t really “new.” While it has only recently become part of mainstream culture and the business world, people have been using digital media for networking, socializing and information gathering for over 30 years. From the Phone Phreaking (1950’s till Early 90’s), the Bulletin Board Systems (BBS’s 1979-1995), Commercial Online Services (1979-2001), World Wide Web (1991), ICQ (1996) to Torrents and Social Media Sharing (for example: Napster, 1999).

Regardless of how you define social media, one thing is for certain, social media has become an integral part of life, and it will continue to evolve and expand. It has revolutionized and changed the way our generation is defined.
These days you can get your daily dose of news, posts, vines and videos straight from the palm of your hand, everywhere you are through your social media. And it doesn’t end there, as it will become more integrated into both our business and personal lives as technology continues to make our devices smaller and ever-present.

If social media started as a tool to share information, today it’s mainly used for keeping up with what our friends are up to, even if they’re on the other side of the world. It has also played a big part in world events, for example, people use Twitter’s platform in order to organize protests and report events. But, let’s be honest, today most of us use Twitter to keep up with what our favorite celebrity is up to.

No doubt, the power of social media is exponential. Today there are 1.3 billion active Facebook users,  Twitter has 270 million active users that send 500 million tweets per day. And each day, 4 billion videos are viewed on YouTube (that’s 46,296 per second) and 60 million photos are uploaded on Instagram.

What’s around the corner? No one can say for sure, but this is surely just the beginning of the Social Media Era.

Liron and the Ginger Team.



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Jul 2nd 2015

Who will win in the final battle: Smartphone-based personal assistants, or smartphone Keyboards?


Hey guys,

We are excited to announce, that earlier this week, engadget published an article by our very own CMO Oded Llios, “Does Siri Proactive Spell the End of Keyboards?”
As keyboards are becoming more and more contextual awareness, being able to process the user’s input, integrate with other apps, and are built to maximize productivity. The possibilities of their usefulness are becoming nearly boundless.

Here are the first two paragraphs of the article:
“At last month’s WWDC, when Eddy Cue, Apple’s Senior VP of Services and Software, stepped on stage to demonstrate the powerful new capabilities of the enhanced version of Siri, he walked into his own worst nightmare. Asking the personal assistant to “play that song from Selma” Siri thought for a moment and then starting playing “Selene” by Imagine Dragons. After an awkward pause, Mr. Cue tried it again, with Siri (thankfully) getting it right on the second try. While there certainly are a number of really impressive features that Apple included in the new Siri (cleverly named Siri Proactive), Siri’s very public failure underscored one of the biggest problems that voice-enabled personal assistants still are plagued with: they just don’t get you…yet.

Now, just because they are not perfect today, smartphone-based personal assistants – from Siri to Google Now and Microsoft’s Cortana – have dramatically improved over the last several years. In fact, they have gotten so good, that we must ask ourselves: as our personal assistants become smarter and more accurate, how will this impact our reliance on written forms of communication and will there come a time that we won’t have to rely at all on our keyboards to communicate?…”

To read the full article, click here.

Liron and the Ginger Team

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Jun 18th 2015

Texting, is it a formal way of communication?


Hey guys,

When I was in high school, texting in class wasn’t that common. While most of my friends did have a cell phone, we usually left them in our bags, and had fun passing notes to each other in classes.
WhatsApp hadn’t been invented yet, and since our parents paid our phone bill, we needed to make sure that we didn’t exceed our payment plan by sending too many texts.

Today, things have changed. A recent study found that cell phones are now being used by 91% of American adults. Among young adults, between the ages of 18 to 24, it’s even higher, with an astounding 97% penetration rate.
However, across all the age groups, texting is still the most popular smartphone activity people engage in (more than 81%).

Technology has undoubtedly reshaped the way society communicates, namely among the younger generation. If once, people actually wrote complete sentences while texting, nowadays young adults don’t even write complete words. Instead, they use emojis, stickers, LOL Speak and other abbreviations to convey their thoughts.

The problem is that young adults don’t perceive casual written communication (especially digital communication, such as emailing and texting) as formal writing.
For them, it is simply another way to speak to people that is distinctly separate from formal writing.

As a result, some believe that the English language is deteriorating, however, others believe texting has created a new sub-language, “text-talk” that is used for casual written communication.
No one knows the effect and impact “text-talk” will have on formal communication in the future. However, as technology continues to evolve, we believe that the way our society communicates will change as well.
In the meantime, we need to make sure to keep both formal writing and “text-talk” each in its respective environment, thus making us able to comprehend each language in its context.

For our latest Android version, which includes all the emoji, stickers and GIFs you need, go here.

Liron and the Ginger Team

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Jun 10th 2015

Ginger Presents: “Words Gone Wrong”

words (640x479) Hey guys,

As we all know language is a form of communication, created and used by humans (although, some might say that animals have languages of their own).
A language is formed by words which show give meaning to one’s thoughts. Languages, and especially words, are constantly changing. In many cases, the change is driven by mistakes. These mistakes can derive from mishearing, inversion of sounds, dropping and adding of sounds, and other all-too-human errors.

Below are examples of 7 words that started as errors:

  • Sashay – “To walk, move or proceed, especially in an easy or nonchalantly manner”

This word is a metastatic variant of the French word chassé (“a gliding dancing step, in which one foot is chasing the other”). The “sh” and “s” sounds were switched from the original pronunciation.

  • Tornado – “A localized and violently destructive windstorm occurring over land characterized by a funnel-shaped cloud extending toward the ground”.

This word comes from the Spanish word for “thunderstorm,” tronada. The inversion of two sounds, in this case the “r” and the “o,” is a process known as metathesis.

  • Data –“A collection of facts from which conclusions may be drawn”

Often used in the singular, this word is actually a plural, the singular is datum.

  • Varsity – “A team representing a college or university”

This word originated as versity, a short form of the word university. The reason for the vowel changing is unknown.

  • Burst – “Come open suddenly and violently, as if from internal pressure”

This is a clear instance of metathesis, because the Proto-Germanic root is brest. At some point, the “r” sound jumped ahead in the word and the spelling followed suit.

  • Algorithm – “A precise set of rules specifying how to solve some problem”

The Medieval Latin source for this word, algorismus is actually a very bad transliteration of the name of the Arab mathematician who helped introduce higher math to the western world: “Al- Khwarizmi”.

Can you point out more words which started as errors?
Download Ginger, and you’ll never be scared of making errors again

Liron and the Ginger Team.

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