Importance of English in the Business World
Success in business is often hinged on one single important word – communication; and most of it happens in English.
The world is flat; the economic migrations of the past decades have become permanent expat communities. Asians, especially, continue to migrate to the United States or to Europe for jobs and live there permanently. Even for those involved in business from their native countries, if they want to sell to a larger market, need to understand the trends and the cultures of those markets. This is often best done through the common currency that is English. Love it or hate it, we simply can’t ignore it. Big businesses call the shots, so if in Germany you do as the Germans do, in the common world market, learn English.
In order to get ahead in your chosen field you need to make yourself completely understood by the people you work with. There will be emails; there will be telephone conversations, and they are costly! Knowing good English helps you to make your point faster. If you have a website that the whole world can see, you had better have content that is meaningful and accurate and does not embarrass you or harm your business.
Even within Indian companies, especially large corporations, the number of employees is too huge for personal, one-on-one communication. Hence the intranet is the notice board and all communications are made through it. Imagine a secretary who didn’t know grammar and punctuation sent out a company wide email – “meeting cancelled because of indisposed”. Because of whom? Because of indisposed? Is indisposed the name of a person? Another Indian might scoff and laugh at the very poor grammar, or might even get the gist of it, but what about the impression you make on, say, foreign collaborators who receive the same email? And even if we ignore the impression we make, what about the issues that arise from miscommunication? People just don’t know what you mean. Written communication is as important as verbal.
Engineers typically are nonchalant about their lack of language skills, saying that they understand their core subjects and that’s enough. I would say that it is not enough to understand the concepts through insight or genius, you need to communicate that you know. Think interviews and group discussions for job-seekers! You cannot do this without proficiency in a language.
And what about presentations? You might have the most brilliant idea in the world, but if you do not know how to get it across, you are lost. I have seen scores of presentations made by students who are too stumped or lazy to formulate simple, brief and attractive sentences in English, which are the backbone of any good presentations. What they do is to simply type into Google, move into relevant or sometimes irrelevant sites, copy a large section of content and simply paste it into their power point slides, without a thought as to how readable or attractive it might be. A little education here (either training through company intranets, or an on-line course, or some self motivated self-education) can go a long way. The employee will not only use better grammar and vocabulary, but will also use logical chunking and sizing of the content, so he only puts as much on a slide as is easy to read and understand. One point per slide, with an example if it is there – this is a good rule. Anything more is actually taking away from your content.
This guest blog was written by Ramya Raju, an English professional working out of London.