Feb 22nd 2010

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Ginger’s Two Continent Tour

Most would expect to witness the height of European fashion while traveling to London. Though, on Ginger Software’s recent trip to the UK, not only did they launch the next big accessory, but they had an overwhelming debut at the 2010 British Education and Training Technology Exhibition in London.

2010 was Ginger’s first year at the BETT exhibition, and while we did not actually launch a fashion line, Ginger did have one of the hottest giveaways at the show. The ‘I Love Ginger’ tote bag went form a novel idea to the must-have item of the show.

Giveaways aside, the Ginger booth, located in the special needs section of the exhibition, was busy from the start of the day until the end. Unlike some of the other shows that Ginger has participated in, BETT resides on the international level and was a wonderful opportunity to really spread the word about Ginger. The show attracted educators, assistive technology professionals, parents and many more! For the first time in Ginger’s history we also provided our FREE 14-day trial to visitors to our booth, in the form of a disc.

To see more pictures from BETT, go to the Ginger Software Facebook Page.
After returning from London, Ginger took a short hiatus before departing for the 2010 ATIA Show (Assistive Technology Industry Association) in Orlando; a welcomed trip out of the cold Boston, MA weather where Ginger’s headquarters are located. Like BETT, ATIA was another great show for Ginger to participate in, drawing crowds from around the United States. This year, Ginger was lucky to have Brian Friedlander, fellow Ginger Blog writer on hand to assist in their booth.

Not only did Brian assist at the booth, he also made a presentation during one of the breakout sessions about the up-and-coming Assistive Technologies on the market, Ginger included of course!

Where is Ginger’s next appearance? At the 2010 TCEA Show in Austin, Texas from February 8-12, 2010. Remember to stop by the Ginger booth if you are attending. We will be in booth 1652.

Remember to follow Ginger on Twitter, we always tweet live from the conferences!

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