Jul 28th 2011

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Business owners, beware of spelling mistakes!

English spelling can be rather tricky. Often, the way the word is spelled has little to do with how it is pronounced. Therefore, many people misspell words, including native English speakers. Unfortunately, bad spelling can say many things about you, mostly carelessness. And why is it important to know how to spell? Well, becuz badd spilleng is hrd two undstnd wen u reed it. Because when you write, you do so not just for yourself but for a reader. Because misspelling reflects badly on you.

Well, apparently it can get worse. According to online entrepreneur Charles Duncombe, internet businesses can suffer a significant drop in sales when spelling mistakes are found on their websites. According to Mr. Duncombe’s analysis, poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.

The entrepreneur examined one case in particular and found that revenue was twice as high after an error was corrected on the tightsplease.co.uk website. As shocking as it may sound, spelling mistakes do have this effect and they put off potential customers.

So what can be done about this? Well, all you business owners out there, check your texts and then check them again. If you have an online business, use a software like Ginger’s spelling and grammar checker to proofread your text and make sure it is error free. Don’t just check it once. Once it’s corrected, give it another go and check it again to make sure it’s safe to go live. After all, you don’t want to find that your online sales were cut in half because of a single spelling mistake… :-/

Adios for now –

Sharon and the Ginger team

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7 Responses to “Business owners, beware of spelling mistakes!”

  1. Brian on July 28th, 2011


    I like your product and I wanted to let you know I wrote a post about of giner software on my blog “www.bdmtech.blogspot.com” I have only used the trial version so far. When I downloaded it, it has created problems on my computer. When I hit the return button, the curser jumps all around. Does this happen with the installed version, or have others had this problem?


  2. White Smoke on August 17th, 2011

    Business owners should have a perfect english. It could be so bad if they have a wrong english grammar and spel:D Great post;)

  3. Stephen Jay Jackson on September 1st, 2011

    A good grammar checker and grammar checking software is hard to find. You can search on the internet for hours on end only to find the same software over and over again. Ask me how I know? I too was in need of a software that could not only help in the editing process, but also check page structure and grammar as well. I had spent a lot of time searching and downloading only to be disappointed at all the steps required to simply check a single document. Ginger changed all that for me, and I wasn’t even looking for it for most of the powerful features it provides.

    Originally I was frustrated looking for a good grammar checker, and decided I would look for an excellent text-to-speech program that didn’t sound like a robot on steroids. After spending a lot of time online checking website after website, I stumbled on a website that promoted a product called Ginger. The product is a text-to-speech product, but after downloading it and installing it I was completely blown away. Ginger is not only a fantastic text-to-speech engine that can read documents with clarity and accuracy, but it is also a smart grammar checker that checks your document for mistakes as well as sentence structure.

    I use MS Word and have been for several years, and have always updated it on a regular basis. The problem is it does a great job at finding spelling issues but not when a similar word is used in a sentence. Ginger not only checks your spelling, but it will also introduce words you may have missed. If you’ve written a complete sentence and misspelled a word, Ginger will detect this with a simple grammar check. You can have Ginger read the document back to you so you can check for missing words and flow. But most of the time after running the grammar checker I find that Ginger does such a fascinating job I rarely have to use the text-to-speech function.

    I am completely impressed with this software and I feel that you will be just as impressed when you use it. For this reason you will find this a free giveaway as a demo version so you can see just how Ginger can help you. Writing articles for me is not an issue, what tends to slow myself and others down is all the editing. Ginger is a text-to-speech, editor, and a grammar checker all-in-one. The program sits right above your document, and when you are finished writing, simply check the document for mistakes, or have Ginger read the document back to you. You have other options as well such as voice control over who is speaking.

    Ginger comes with 4 different voices that can be either slowed down or speed-ed up. You have a display setting and a general setting that allows you to change the floating box the way you see fit. I write over 15 articles a day, and now I am performing this task in half the time using Ginger for editing purposes. If you would like to make your writing life a lot easier, try Ginger and see just how your life will change.

    Stephen Jay Jackson
    Ezinearticle Diamond Level Expert Author

    • paulc on February 28th, 2012

      Thanks for endorsement, Stephen! We’re really glad Ginger has added value to your work process. Stay tuned for more as we continually improve Ginger’s products!

  4. Molly on August 6th, 2012

    I cherished up to you will obtain carried out proper here. The cartoon is attractive, your authored material stylish. nonetheless, you command get got an impatience over that you want be delivering the following. unwell indubitably come more before again as exactly the same just about very often within case you defend this hike.

  5. here on October 7th, 2013

    Just a returning visitor hanging around for a second and leaving a comment! Lovely design also.


  6. Shinta on February 19th, 2018

    I like your article, maybe I am one of the many marketers who are wrong in spelling, because I am less able in English. Preject you will be very helpful to the online business. thank you



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