Business owners, beware of spelling mistakes!
English spelling can be rather tricky. Often, the way the word is spelled has little to do with how it is pronounced. Therefore, many people misspell words, including native English speakers. Unfortunately, bad spelling can say many things about you, mostly carelessness. And why is it important to know how to spell? Well, becuz badd spilleng is hrd two undstnd wen u reed it. Because when you write, you do so not just for yourself but for a reader. Because misspelling reflects badly on you.
Well, apparently it can get worse. According to online entrepreneur Charles Duncombe, internet businesses can suffer a significant drop in sales when spelling mistakes are found on their websites. According to Mr. Duncombe’s analysis, poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.
The entrepreneur examined one case in particular and found that revenue was twice as high after an error was corrected on the tightsplease.co.uk website. As shocking as it may sound, spelling mistakes do have this effect and they put off potential customers.
So what can be done about this? Well, all you business owners out there, check your texts and then check them again. If you have an online business, use a software like Ginger’s spelling and grammar checker to proofread your text and make sure it is error free. Don’t just check it once. Once it’s corrected, give it another go and check it again to make sure it’s safe to go live. After all, you don’t want to find that your online sales were cut in half because of a single spelling mistake… :-/
Adios for now –
Sharon and the Ginger team