After four days of exhibition at The 60th Annual International Dyslexia
Association Annual Conference, in Orlando, Miki Feldman-Simon, Vice President of US Operations, and Joseph McCarthy, Sales and Marketing Manager,
returned to Ginger Software Headquarters in Lexington to regale the staff on
the success of the conference.
Located at booth #307 (pictured below), Ginger Software was
kept on their toes as many conference attendees stopped by for a demonstrations
of this “revolutionary new software”. This year’s IDA conference marked the
first for Joseph McCarthy who noted that seeing the faces of the conference
attendees when Ginger performed its corrections and hearing how this software
will change the lives of sons, daughters, and students was a rewarding
Many of the attendees who visited, started conversations
with Miki and Joseph by saying,
told me I had to stop here.”
said if there was one booth to visit this year it was yours.”
It seemed as though Ginger’s reputation traveled by
word-of-mouth from one attendee to the next like wildfire, and kept our booth
hosts very busy. In a turn of events, attendees voiced one unexpected
disappointment with Ginger; they could not walk away from the booth with
software in-hand. Many attendees were ready to make their purchase as soon as
their demonstration was complete. Should there be any disappointment, this is
the best one to have! Though, all attendees were assured that both a 14 Day Free Trial and Ginger’s Online Store
awaited their return home.
This year’s IDA conference was filled with glory for Ginger
Software. Not only did Ginger unveil a commercial product for consumers to
purchase and enhance their lives, but Ginger also sponsored the First Annual Dyslexia
Dash. Congratulations were certainly in order to the IDA and the organizers of
the Dash as they met and exceeded their goal of $40,000, to raise a total
$43,352. Having heard of the charitable cause that was about to unfold a very
special guest appeared to take part in the 5k Dash. Seen below with Joseph and
Miki, the star of Disney himself, Mickey Mouse, donned his festive track garb
and got all of the participants ready for their run!
After Miki provided the opening remarks and thanked the IDA and
all of the participants, the Dash was off!
Pictured below, our very own Miki and Joseph crossing the
finish line with their Ginger Water Bottles in- hand which every participant
received when they completed the Dash.
After a successful Journey to Florida, Miki and Joseph
eagerly await their trip to Phoenix where the 61st IDA conference
will be held next year.